Dr. Raymond Liu is Professor of Marketing and Chair of the Marketing Department at the University of Massachusetts Boston. His research focuses on AI-driven marketing analytics, digital music marketing, consumer behavior, and international marketing. His publications have appeared in leading journals, including the Journal of Business Research, Journal of Consumer Psychology, and Journal of Marketing Management. His recent research applies machine learning, Explainable AI, and optimization techniques to predict music popularity and develop effective digital marketing strategies.
Prof. Dr. Raymond Liu
Speech Title: From Music Popularity Prediction to Dynamic Promotion Optimization: An Explainable and Transformer AI Framework for Spotify Marketing
University of Massachusetts Boston, USA
Keynote Speaker