Conference History
Highlighted Speakers
Prof. Dr. Bekkari Soukaina
Title:
Artificial Intelligence and Marketing in E-Business: Balancing Innovation and Data Protection Compliance
Affiliation :
Mohammed V University, Morocco
Prof. Dr. Carla Pennano
Title:
Walking in The Light of Ecocentrism or The Darkness of Anthropocentrism: How Adopting Sustainable Practices Is Motivated by Personal Benefits
Affiliation :
Universidad del Pacífico, Peru
Prof. Dr. Gabriel Wei En Wee
Title:
From Ideation to Implementation: A Framework for Integrating Generative AI into University Entrepreneurship Curricula
Affiliation :
Swinburne University of Technology, Malaysia
Prof. Dr. Inese Mavlutova
Title:
Integration of Digital Technologies in Entrepreneurship Education: Enhancing Students’ Entrepreneurial Intention
Affiliation :
University of Latvia, Latvia
Prof. Dr. Mika Goto
Title:
Economic Assessment Framework for Electric Vehicle-Enabled Virtual Power Plants
Affiliation :
Institute of Science Tokyo, Japan
Prof. Dr. Sandra Idrovo
Title:
Beyond Talk: How Communication Drives Engagement and Unlocks Innovation
Affiliation :
INALDE-Universidad de La Sabana, Colombia
Dr. Kristaps Lešinskis
Title:
Digital Tools in Entrepreneurship Education: Effects On Entrepreneurial Knowledge and Intentions
Affiliation :
University of Latvia, Latvia
Dr. Philip Boutin
Title:
Marketing Sensemaking in Publishing: Environmental Scanning with Artificial Intelligence—Faster Insights or Faster Herding? | Riffs, Routes, and Revenue: Artificial Intelligence–Enabled, Authenticity-Constrained Tour Marketing—Insights from Rock, Hard Rock, and Heavy Metal
Affiliation :
George Washington University, United States
Dr. Sunday Atuba
Title:
Advancing Staff Learning at a Post-1992 UK University: A Multi-Framework Strategy | Strategic Perspectives on Student Recruitment in a Post-1992 UK University Context
Affiliation :
University of the West of England, Bristol, United Kingdom
Dr. Yunyi Li
Title:
Volunteer Commitment in Marathon Sport Tourism: Linking Psychological Resources to Service Consistency and Visitor Experience
Affiliation :
Macau University of Science and Technology, China
Msc. Shaba Ayoola
Title:
The Role of Artificial Intelligence in Enhancing Productivity and Workforce Dynamics in Multinational Enterprises: A Systematic Literature Review
Affiliation :
Independent Researcher, Nigeria
Mr. Artis Zablockis
Title:
Digital Tools in Entrepreneurship Education: Effects On Entrepreneurial Knowledge and Intentions
Affiliation :
University of Latvia, Latvia
Mr. Bader Alibrahim
Title:
Signaling Firm Performance Through Narrative Tone: Evidence from Kuwaiti Companies
Affiliation :
University of Reading, United Kingdom
Mr. Janis Butkevics
Title:
Client-Driven Sustainability Priorities in Construction: Insights for Strategic Business Model Transformation
Affiliation :
BA School of Business and Finance of the University of Latvia, Latvia
Mr. Jérémie Muselet
Title:
Beyond Functionality: SBERT Analysis of Modes of Technological Appropriation Based On 50,000 Amazon Customer Reviews
Affiliation :
University of Lille, LUMEN (ULR 4999), F-59000 Lille, France, France
Mr. Yevhen Fomenko
Title:
Ecosystem-Based Modularity in National Banking Systems for Cross-Border Digital Finance
Affiliation :
Financial Practitioner, United Kingdom
Mr. Zongwei Hu
Title:
Creativity and Sustainability of Intangible Cultural Heritage A Peking Opera Study
Affiliation :
Macau University of Science and Technology, China
Mrs. Inna Nikitina
Title:
Cultural Districts Shape Dining Experience: Evidence from 600,000 NYC Restaurant Reviews
Affiliation :
ITMO University, Russia
Ms. Cheuk Nam Monique Siu
Title:
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN's Sustainable Brand Development
Affiliation :
Chinese International School, Hong Kong
Ms. Donna Bernhardi
Title:
Brand Perception differences between Generations Y and Z in South Africa
Affiliation :
Emeris University, South Africa
Ms. Nikki Cruise
Title:
The Joy Factor: Fueling Resilience, Productivity, and Profit
Affiliation :
Joy Inspired LLC, United States
