Dr. Carla Pennano is Head of Marketing and International Business at Universidad del Pacífico where she was the Associate Dean of Marketing from 2017 to 2023. She holds a PhD degree in Management Sciences from ESAN University. Her research focuses on marketing and consumer behavior, particularly on sustainable marketing practices, sustainable food practices and front-of-pack labelling, purchasing behavior, patronage intention and consumption behavior. She has also conducted research projects using experimental methodology, especially neuromarketing techniques.
Prof. Dr. Carla Pennano
Presentation Title: Walking in The Light of Ecocentrism or The Darkness of Anthropocentrism: How Adopting Sustainable Practices Is Motivated by Personal Benefits
Universidad del Pacífico, Peru
Past Speaker