Dr. Khansa Zaman

Dr. Khansa Zaman is an Associate Professor of Marketing at SZABIST University, Islamabad, Pakistan. With a strong background in marketing strategy, big data analytics, and digital consumer behavior, she has contributed to several national and international research projects. Dr. Zaman has published in Scopus-indexed and ABDC-listed journals and has actively served as a curriculum designer, program leader, and cluster head in business education. Her current research focuses on the intersection of data-driven marketing, organizational agility, and firm performance, particularly in emerging market contexts. She is also engaged in academic leadership roles aimed at strengthening industry-academia linkages and promoting research excellence in business education.